Garudas Delight · Diwali Meta Campaign 2026

Garudas Delight

Diwali Meta
Sales Campaign 2026

Facebook & Instagram Marketing Plan

Driving festive sales through authentic flavours and a compelling Diwali offer.

Moringa Soup MixButter Chicken MasalaInstant Dosa Mix
Garudas Delight · Diwali 202601 / 14
Our Goal

Turn Diwali Interest into Website Sales

Qualified website visitors
Online purchases
Product discovery
Warm retargeting audience
FB & IG Ads
Website
Products
Cart
Purchase

www.garudasdelight.com

Garudas Delight · Diwali 202602 / 14
The Diwali Offer

Celebrate Diwali with Garudas Delight

Shop above
₹499
And get free

Product Samples + Our Best-Selling Millet Ladoos

ABC MaltAndhra Dhall Powder
Garudas Delight · Diwali 202603 / 14
Campaign Strategy

A Sales-First Approach

01

New Customers

Reach new audiences who love authentic Indian flavours, masalas, traditional food and convenient meals.

02

Warm Audiences

  • Visited the website
  • Added products to cart
  • Engaged on Instagram or Facebook
Garudas Delight · Diwali 202604 / 14
Daily Budget

Focused Budget. Clear Objective.

₹1,000
Per day
80%
20%
₹800
New Customer Sales
₹200
Retargeting

A focused, simple campaign structure to make the best use of the available budget.

Garudas Delight · Diwali 202605 / 14
Total Campaign Cost

Recommended 7-Day Launch

Daily advertising budget₹1,000
Campaign duration7 Days
Meta advertising spend₹7,000
Estimated GST at 18%*₹1,260
Estimated total media cost₹8,260

*Final tax treatment may depend on the advertiser’s billing and GST setup.

7 Days
Recommended
₹7,000 ad spend
₹8,260
estimated total
10 Days
₹10,000 ad spend
₹11,800
estimated total
14 Days
₹14,000 ad spend
₹16,520
estimated total
Garudas Delight · Diwali 202606 / 14
Meta Campaign Setup

Campaign Details

Objective
Sales
Conversion location
Website
Optimisation goal
Purchase
Platforms
Facebook + Instagram
Call to action
Shop Now
Placements
Advantage+
Audience
Broad audience with relevant food and lifestyle signals
Garudas Delight · Diwali 202607 / 14
Target Audience

Who Are We Reaching?

New Customers
Indian food loversSouth Indian cuisineCooking enthusiastsMasala & spice loversHealthy food consumersMillet enthusiastsOnline grocery shoppers
Warm Audience
  • Website visitors
  • Add-to-cart visitors
  • Instagram engagers
  • Facebook Page engagers
Garudas Delight · Diwali 202608 / 14
Creative Strategy

Four Creative Approaches

01
Diwali Offer

Diwali Offer

Shop above ₹499 — FREE samples + FREE millet ladoos

02
Product Showcase

Product Showcase

The full variety of Garudas Delight

03
Short Video / Reel

Short Video / Reel

A festive 10–15 sec story of products + offer

04
Brand & Authenticity

Brand & Authenticity

Authentic flavours. Crafted with tradition.

Garudas Delight · Diwali 202609 / 14
Product Showcase

Something for Every Kitchen

Instant Dosa Mix
Instant Dosa Mix
Moringa Soup Mix
Moringa Soup Mix
ABC Malt
ABC Malt
Andhra Dhall Powder
Andhra Dhall Powder
Butter Chicken Masala
Butter Chicken Masala
● Vegetarian & Wellness● Non-Vegetarian
Garudas Delight · Diwali 202610 / 14
Customer Journey

From Ad to Order

01

See the Diwali ad

02

Visit Garudas Delight

03

Explore products

04

Shop above ₹499

05

Free samples + millet ladoos

06

Secure checkout

Garudas Delight · Diwali 202611 / 14
Website Readiness

Before We Launch

Diwali offer banner visible
Products are in stock
Mobile website optimised
Checkout process tested
Delivery details clearly visible
Meta Pixel installed
Purchase tracking tested
FB & IG accounts connected
Garudas Delight · Diwali 202612 / 14
Performance & Optimisation

How We Optimise the Campaign

Days 1–2
Monitor

Visits · product views · add to carts · checkouts · purchases

Days 3–4
Compare

Identify which creatives drive the strongest customer response

Days 5–7
Scale

Focus budget on the best-performing creatives

We focus on sales — not just likes & reach
Garudas Delight · Diwali 202613 / 14
Garudas Delight

Diwali Sales Campaign

Daily budget
₹1,000
Initial campaign
7 Days
Ad spend
₹7,000
Est. total media cost
₹8,260*
Platforms
FB + IG
Primary goal
Website Sales
Diwali offer · Shop above ₹499, get FREE samples + FREE millet ladoos
Andhra Dhall PowderInstant Dosa Mix

Authentic Flavours.
Festive Celebrations.

www.garudasdelight.com

Garudas Delight · Diwali 202614 / 14